Why Was the New Baojun Discontinued?
1 Answers
Due to consumers' lack of interest in New Baojun products and concerns about their product capabilities; on the other hand, although there is a price gap between the new and old Baojun models, there is a serious overlap, which has also disappointed increasingly knowledgeable car consumers. Ultimately, this led to dismal sales of the New Baojun, resulting in its discontinuation. Additional Information: Baojun is an independent automotive brand created by SAIC-GM-Wuling in 2010. The name 'Baojun' originates from the original meaning of 'Jun,' which refers to a fine steed, symbolizing people's most beloved steed. Baojun fully integrates the superior resources of SAIC, GM, and Wuling, with the brand positioning as a 'Reliable Partner' and the brand spirit of 'Optimistic and Progressive, Steady and Reliable, Smart and Confident.' It aims to provide consumers with an automotive brand that 'meets international standards and high reliability, with low ownership and usage costs, maximizing customer value, and exceeding customer expectations.'