Why Was the Mitsuoka Orochi Discontinued?

1 Answers
LukeLynn
07/30/25 8:32am
Mitsuoka Orochi was discontinued primarily because the model was not profitable. Consequently, the manufacturer decided to develop new models, especially since Mitsuoka is a small company with limited capacity to produce multiple vehicle models simultaneously. The Mitsuoka Orochi was the second model from Mitsuoka, following the ZERO-ONE launched in 1996, to receive Japanese type certification. It was produced at Mitsuoka's Toyama factory, offering bespoke, handcrafted manufacturing services to wealthy clients worldwide. Below is an introduction to the Mitsuoka Orochi: 1. Brand Origin: The name "Orochi" is derived from Japanese mythology, specifically the eight-headed serpent Yamata no Orochi. The entire vehicle's design is inspired by the "snake" as its soul. It is said that a soul-imparting ceremony was held to pray for the car's success, hoping to infuse the "soul" into the vehicle. 2. Powertrain: The Mitsuoka Orochi is equipped with Toyota's 3MZ-FE 3.3-liter V6 engine, featuring an MR layout and a 5-speed automatic transmission. It delivers a maximum power of 172 kW (233 hp), a maximum torque of 328 Nm, a top speed of 240 km/h, and a 0–100 km/h acceleration time of 7.2 seconds, with a drag coefficient of 0.32.
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