Why Was the Mercedes-Benz R-Class Discontinued?

1 Answers
BrielleDella
07/30/25 12:05am
Mercedes-Benz R-Class was discontinued due to declining sales caused by intense market competition. Below is an introduction to the discontinuation of the Mercedes-Benz R-Class: 1. Mercedes-Benz R-Class: The Mercedes-Benz R-Class incorporates elements of SUVs, MPVs, station wagons, and light passenger vehicles, making it an entirely new model. However, the associated risks and costs were relatively high, leading to a lack of precise market positioning. 2. Market: The most critical factor leading to the discontinuation of the R-Class was that Mercedes-Benz essentially abandoned its market in favor of the new V-Class, which also offers spacious interiors and high comfort but at a more affordable price. Additionally, domestic consumers prefer SUVs, which ultimately forced the R-Class to exit the market.
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