Why was the Mercedes-AMG discontinued?

[SanKimberly]

Mercedes-AMG was discontinued primarily due to low sales. Here are the specific details about Mercedes-AMG: 1. Brand positioning: Mercedes-AMG (Aufrecht-Melcher-Grossaspach) is positioned as a high-performance modification brand. The biggest difference from regular Mercedes models is its superior power performance. 2. Models: Representative AMG Mercedes models include the AMG C 43 4MATIC, AMG E 43 4MATIC, AMG GLC 43 4MATIC, AMG GLC 43, and other models.

[PrestonFitz]

I think the discontinuation of certain Mercedes-AMG models is mainly due to outdated technology. AMG used to favor those large-displacement V8 engines, which were both fuel-thirsty and noisy. Now, Mercedes has introduced new electric hybrid systems that are fuel-efficient and eco-friendly. Even long-time fans like me can see the changes—they're phasing out the old models to make way for EQ performance versions, which are more efficient while retaining AMG's wild character. Additionally, parts supply can't keep up with demand, forcing manufacturers to redesign production lines. This involves updating the entire product cycle. Simply put, technology is advancing, and older models must give way to newer ones.

[DeAsher]

Regarding the discontinuation of older Mercedes-AMG models, I guess it's because the market is shifting towards SUVs and electric vehicles. The sales of AMG sedans have dropped significantly, especially for classic but niche models like the C63. Nowadays, more people are focusing on high-performance SUVs like the G63 or the all-electric AMG. I think this is driven by consumer trends, forcing brands to constantly update their models to meet the demands of the younger generation. At the same time, production costs are too high—the investment required to develop a new AMG exceeds the profits from selling older models. Continuing production would actually hurt overall profitability and market vitality.

[OAurora]

From my perspective, the reason for AMG's discontinuation is quite straightforward—increasingly stringent environmental regulations. The new European emission standards have made it difficult for older AMG engines to keep up, as they struggle to meet emission requirements. Consequently, Mercedes-Benz had no choice but to phase out these non-compliant models and shift towards electrified hybrid platforms. This move not only reduces the risk of hefty fines but also aligns with future trends, as new models like the hybrid supercar AMG ONE better represent the direction of the automotive industry.