Why was the Mazda6 discontinued despite its strong sales?
3 Answers
Because they wanted to continue making more money, and also to make way for the 11th generation model. Here are the pros and cons of the Mazda6: Pros: Fashionable and classic exterior design with great modification potential. Stable handling, especially when cornering at high speeds, showing clear advantages over other models. Low chassis provides stable high-speed performance with excellent grip. Cons: Exterior metal panels and paint are too thin. The rear window sealing strip is too narrow, suggesting cost-cutting. There's a squeaking noise from the reverse gear transmission when driving, which disappears after about 2,000 kilometers. Excessive feature reduction or overly basic configurations. Features like automatic air conditioning, power seats, and seat memory shouldn't be used as premium or luxury model upselling points - these should be standard equipment.
I've driven the Mazda6 for several years. This model has been a hot seller both in China and globally, with its cool design and excellent handling, making it as fun as a race car. But why was it discontinued? The market has changed, with SUVs becoming mainstream and sedans increasingly difficult to sell. Mazda has shifted its strategy toward SUVs and electrification to reduce R&D burdens, and older platforms like front-engine rear-wheel drive also need updates. The car's good sales weren't the issue—the company has limited resources and is focusing on high-growth areas. In the long run, it's making way for electric SUVs like the CX series, aligning with environmental trends. Consumer preferences have shifted toward practical models, and price wars are fierce. As a car enthusiast, I feel a bit regretful, but the automotive industry is accelerating its transformation, and the future will be smarter and cleaner.
From a commercial perspective, the Mazda6's performance metrics are indeed impressive, consistently ranking in the top ten in sales with a solid reputation. Its discontinuation is a strategic adjustment: as the sedan market shrinks and SUV market share surges, the company must optimize its product lineup to reduce costs. Currently, Mazda is introducing new platforms like rear-wheel-drive architectures, which involve high R&D expenses. Phasing out older models frees up capital for electrification initiatives. Global trends such as carbon neutrality are forcing automakers to transform, with consumers increasingly prioritizing eco-friendly technology when choosing vehicles. This decision balances short-term sales with long-term survival, avoiding direct competition with Toyota. Relevant factors include significant economic influences, where EV subsidy policies drive change, compelling manufacturers to plan ahead.
