Why was the Leopaard Mattu discontinued?
2 Answers
Due to poor sales. The styling was rather abrupt; the engine was not from BMW, raising suspicions of false advertising. The WeChat integration feature designed by Leopaard had significant flaws. Lastly, the car's pricing was notably high and could not be ignored. The brand's influence was mediocre, and the vehicle's quality did not justify such a premium price tag. Below is more information about the Leopaard Mattu: 1. Dimensions: The Leopaard Mattu is a compact SUV under Leopaard Motors, measuring 4696mm in length, 1906mm in width, and 1709mm in height, with a wheelbase of 2700mm. 2. Performance: The engine features direct fuel injection technology and an aluminum alloy cylinder head, delivering a maximum power of 147kW and a maximum torque of 270Nm. The engine reaches its peak power at 6000 rpm and peak torque between 1600 to 4000 rpm. It comes with either a 6-speed manual transmission or a 6-speed dual-clutch transmission. 3. Features: It is equipped with a 12.3-inch dual-screen multimedia system, including standard navigation, Bluetooth, a 360° panoramic camera system, ambient interior lighting controls, a smart voice recognition system capable of understanding dialects, and the distinctive WeChat voice mapping function.
As a young car enthusiast, I'm particularly curious about the discontinuation of the Leopaard Mattu. To put it simply, it's mainly due to the fierce market competition. Nowadays, SUVs are everywhere, with popular models like Geely's Boyue and BYD's Song Pro selling like hotcakes. Leopaard, as a niche brand, failed to keep up with marketing efforts, resulting in sluggish sales and a limited dealer network. When consumers buy a new car, they prioritize reliability and brand recognition. While the Mattu's interior design was decent, its performance was mediocre, fuel consumption was relatively high, and there were many negative test drive reports. Faced with severe losses, the company had no choice but to discontinue unprofitable models and focus resources on new energy vehicles. Similar situations aren't uncommon in the automotive industry; for example, JAC also discontinued older models like the S7. The overall trend is a decline in demand for fuel-powered SUVs, prompting manufacturers to pivot, and the Mattu was simply phased out as a result.
