Why was the Jetta VS7 discontinued?

[Brantley]

Jetta VS7 discontinued due to low sales and low market share. Below is an introduction to the Jetta VS7: 1. Exterior: The side body line design starts from the headlights and runs through the entire body, continuing the design language of the Volkswagen brand; the low-front and high-rear design adds a sporty feel, while the mid-waist echo enhances the three-dimensional effect, reflecting a sense of speed. 2. Safety: The Jetta VS7 is equipped with 6 airbags, including dual front airbags, front side airbags, and head air curtains, providing passengers with a "buffer space for life" and more specific protection. The EPB electronic parking brake function allows for easy parking brake or release with a simple button press, making driving more flexible.

[ParkerAnn]

A few days ago, I asked a friend who works in the automotive industry, and he said the main reason for the discontinuation of the Jetta VS7 was poor sales. Although it had a decent reputation after several years on the market, its popularity dropped significantly, especially now that the SUV market is fiercely competitive. Newer competitors like the H6 offer more aggressive pricing and more advanced features, pushing the VS7 to the margins. Additionally, the company’s strategy has undergone major adjustments—last year, they launched the electric version of the VS5, focusing all resources on compact cars. Mid-to-large SUVs like the VS7, with higher maintenance costs and fuel consumption, were deemed unprofitable and simply cut. Data shows reduced distribution in second- and third-tier cities, and heavy inventory buildup also accelerated the discontinuation. Simply put, when market response is poor, it’s best to cut losses early rather than drag it out and sell at a loss. The car had a solid chassis, but its outdated interior didn’t appeal to younger buyers. An earlier refresh with smart features might have extended its lifespan, but it was too late to turn things around.

[Jodie]

As someone who follows the auto market closely, I reckon the discontinuation of the Jetta VS7 is mainly due to its lackluster product competitiveness. Its engine and chassis rely on outdated technology that failed to meet the latest national emission standards in time, resulting in higher fuel consumption and non-compliance with environmental regulations—prompting the factory to halt production to avoid complications. Moreover, with the aggressive shift toward electrification, Jetta's newly launched all-electric VS series is selling well, leaving the non-plug-in VS7 naturally phased out. Pricing is another issue; in the 100,000-yuan segment, it couldn't match the features of Japanese SUVs, and consumers criticized its underwhelming space design. Overall, strategic adjustments prioritize new models, forcing older ones to step aside. The manufacturer undoubtedly weighed cost-effectiveness, channeling R&D funds into more profitable products while discontinuing older models to safeguard overall profitability.

[OmarAnn]

I almost bought the VS7 last year, but according to forum discussions from long-time owners, it had numerous quality issues, such as transmission jerking and seat squeaking, which likely led to its sales plummeting. The factory probably discontinued it to prevent further damage to its reputation. Nowadays, new car models are much more reliable, and the VS7 should probably be retired. I've seen the actual car in a parking garage, and the space was decent, but its smart features are outdated and can't keep up.

[DeBrooklyn]

I've seen quite a few VS7s coming for maintenance at auto repair shops. Common issues include minor electrical circuit faults and engine oil leaks. With more repairs come more complaints. The factory likely discontinued it due to mounting after-sales pressure, as a damaged reputation affects subsequent sales. Additionally, the new car market is fiercely competitive, and the VS7 lacks price advantages, leading users to choose other brands for peace of mind. It's normal for manufacturers to strategically optimize resources for new platform vehicles and discontinue older models. It's worth noting that vehicle updates happen quickly, and the phasing out of older technologies is inevitable.