Why was the Jetta VS5 discontinued?
3 Answers
Jetta VS5's 2020 model was discontinued, and the reasons for the discontinuation are as follows: 1. Insufficient brand influence: Although the Jetta model is also a well-known model of Volkswagen, it was only launched in 2019, and users are not very familiar with the product, and its own brand strength is insufficient. 2. Domestic cars are too strong: Although the Jetta VS5 has the halo of a joint venture, car owners usually pay more attention to practicality and cost performance when choosing a car, and domestic models at the price of the Jetta VS5 have great advantages in cost performance and practicality. Naturally, users will choose domestic cars.
I've been driving for several years and noticed the news about the Jetta VS5 being discontinued, which is quite common in the automotive industry. From what I understand, as an entry-level SUV, the VS5 never really had blockbuster sales. Domestic models like the Haval H6 and Changan CS55 in the same price range are more attractive with their higher cost performance. Volkswagen might be making strategic adjustments, shifting resources to electric models, especially now with increasingly strict environmental policies making fuel-powered vehicles less popular. Besides, the Jetta brand has always been Volkswagen's budget line, with slim profit margins and high maintenance costs, so discontinuing it simplifies things. For long-time owners like me, it's a bit disappointing not to be able to buy new models anymore, but the supply of used cars and parts should remain normal. This kind of discontinuation happens frequently in the auto market, as manufacturers always follow the trends.
As an average consumer, I recently saw in the news that the VS5 is going to be discontinued, probably because of poor sales. The SUV market is fiercely competitive, with domestic brands offering lower prices and more features, making the VS5 less attractive than before. Plus, Volkswagen is pushing hard on electric vehicles now, like the ID. series, while the VS5 is a fuel-powered car and can't keep up with the trend. A friend of mine owns a VS5, and it drives fine normally, but he mentioned that parts take a while to get during maintenance. After discontinuation, the used car price might drop a bit, but daily driving won't be greatly affected. In the end, it's just like buying products—manufacturers discontinue items that don't sell well, which is normal business practice.
