Why was the Jetour X70 Plus discontinued?

[AlexandraRose]

Because vehicles need to be updated and upgraded. Below are the specific details of the Jetour X70 Plus: Configuration: Standard Bosch L2.5 autonomous driving function across all models; adopts DMS+OMS facial recognition technology from SenseTime; equipped with Qualcomm's third-generation intelligent vehicle chip. Fuel consumption: The Jetour X70 Plus with a 1.5-liter turbocharged engine paired with a six-speed dual-clutch transmission has a combined fuel consumption of 7.6 liters per 100 kilometers as per the MIIT, while the 1.6-liter turbocharged engine paired with a seven-speed dual-clutch transmission has a combined fuel consumption of 8.1 liters per 100 kilometers.

[LeJuliet]

As someone who frequently follows automotive industry trends, I've noticed that the discontinuation of the Jetour X70 Plus is primarily a result of market strategy adjustments. The compact SUV market has become fiercely competitive over the past two years, with popular models like the Haval H6 and Changan CS75 continuously upgrading. Despite the X70 Plus offering spacious interiors and comprehensive features, its sales have been significantly squeezed. The manufacturer decided to concentrate resources on the newly launched Traveller series, whose off-road styling better aligns with Jetour's new 'Travel+' positioning. Moreover, with the current trend favoring new energy vehicles, gasoline production lines need to make way for hybrid models. Additionally, after the implementation of the China 6B emission standards, retrofitting older engines became cost-prohibitive. However, the discontinuation doesn't affect after-sales services, as parts will be supplied for at least ten years, so existing owners needn't worry. For those interested in similar models, the newly launched Jetour Traveller or Exeed Lingyun are worth considering, as they feature updated technologies.

[DeEmmanuel]

Having worked in the auto sales industry for so many years, model discontinuation is all too common. The discontinuation of the Jetour X70 Plus is mainly due to its product lifecycle reaching its end—it's been over five years since its launch in 2018, and the novelty has long worn off. Currently, Jetour is focusing on new models from the Kunlun platform, like the recently launched X70 PRO, which has been upgraded with the Snapdragon 8155 chip, doubling the infotainment system's smoothness. Moreover, from actual sales experience in dealerships, it's evident that customers now prefer to spend an extra 20,000 to 30,000 yuan for hybrid models like the Traveller, while the sales rate of the older X70 Plus has plummeted. Emission regulations are also pushing manufacturers to act—after the implementation of the China 6B standard, the cost of making the old 1.5T engine compliant is too high. Naturally, the manufacturer opts to discontinue the older model and allocate production lines to newer, more profitable models. This is a very routine operation in the industry.

[Claire]

From a technological upgrade perspective, the discontinuation of the X70 Plus is actually an inevitable result of platform iteration. It still utilizes Chery's early T1X architecture, while the newly launched Mars Architecture Platform in 2023 completely outperforms the old platform—with a 30% improvement in body torsional stiffness and compatibility with plug-in hybrid systems. Currently, mainstream automakers are all adopting platform strategies, as maintaining production lines for old platforms incurs high costs, resulting in losses for every vehicle produced. The difference is even more pronounced in electrification—the oil-to-electric conversion version of the X70 Plus suffers from inefficient space utilization, whereas the new platform allows batteries to be flatly integrated into the chassis. After the implementation of the China 6B emission standards, recalibration and testing would be required to upgrade the old multi-point fuel injection system to direct injection. Manufacturers have opted to phase out the old model and allocate all R&D budgets to new vehicles equipped with L2.5 advanced driver-assistance systems, which ultimately benefits consumers.

[VanHailey]

Research into the automotive market reveals that the discontinuation of the Jetour X70 Plus involves multiple factors. The most direct reason is the brand's strategic transformation—Chery has repositioned Jetour from a 'value-for-money family car' to a 'travel and off-road expert,' naturally shifting its product focus to the Dasheng and Traveler series. Sales figures also tell the story: in 2023, monthly sales of the X70 series dropped to just 30% of their peak, while the BYD Song Pro DM-i in the same price range could sell 20,000 units in a single month. Cost pressures are equally critical, with rising aluminum prices squeezing the profit margin of the older model to below 5%, making a facelift investment unviable. Additionally, the manufacturer needs to balance its three brands—Exeed, Chery, and Jetour—to avoid internal competition. Of course, this isn't necessarily bad news for potential buyers, as post-discontinuation discounts can exceed 20,000 yuan, or they can opt for the more capable Traveler, which comes standard with four-wheel drive for just over 10,000 yuan more.

[McRachel]

As a budget-conscious car buyer, I believe the primary reason for discontinuing the X70 Plus is cost control. In 2023 alone, the procurement price for aluminum alloy wheels surged by 40%, yet manufacturers couldn't arbitrarily raise the new car's suggested retail price. Calculations showed that continuing production of the older model would incur a loss of 5,000 yuan per vehicle, whereas the newly developed Traveller hybrid version could still yield an 8,000 yuan profit after subsidies. Emission regulations added further financial strain—meeting China VI-B standards required installing GPF particulate filters, which alone cost 2,000 yuan per unit. Nowadays, consumers are predominantly eyeing green-plate vehicles, making the non-plug-in hybrid older model virtually unsellable. However, discontinuation ultimately brings more benefits than drawbacks—used car prices immediately dropped by 20,000 yuan, while spare parts remain available for a decade. For those seriously considering a purchase, I'd recommend checking out the Jetour Traveller—it offers comparable space and includes a rear differential lock for better stability in rain or snow.