Why was the Jetour X70 Plus discontinued?
3 Answers
Because vehicles need to be updated and upgraded. Below are the specific details of the Jetour X70 Plus: Configuration: Standard Bosch L2.5 autonomous driving function across all models; adopts DMS+OMS facial recognition technology from SenseTime; equipped with Qualcomm's third-generation intelligent vehicle chip. Fuel consumption: The Jetour X70 Plus with a 1.5-liter turbocharged engine paired with a six-speed dual-clutch transmission has a combined fuel consumption of 7.6 liters per 100 kilometers as per the MIIT, while the 1.6-liter turbocharged engine paired with a seven-speed dual-clutch transmission has a combined fuel consumption of 8.1 liters per 100 kilometers.
As someone who frequently follows automotive industry trends, I've noticed that the discontinuation of the Jetour X70 Plus is primarily a result of market strategy adjustments. The compact SUV market has become fiercely competitive over the past two years, with popular models like the Haval H6 and Changan CS75 continuously upgrading. Despite the X70 Plus offering spacious interiors and comprehensive features, its sales have been significantly squeezed. The manufacturer decided to concentrate resources on the newly launched Traveller series, whose off-road styling better aligns with Jetour's new 'Travel+' positioning. Moreover, with the current trend favoring new energy vehicles, gasoline production lines need to make way for hybrid models. Additionally, after the implementation of the China 6B emission standards, retrofitting older engines became cost-prohibitive. However, the discontinuation doesn't affect after-sales services, as parts will be supplied for at least ten years, so existing owners needn't worry. For those interested in similar models, the newly launched Jetour Traveller or Exeed Lingyun are worth considering, as they feature updated technologies.
Having worked in the auto sales industry for so many years, model discontinuation is all too common. The discontinuation of the Jetour X70 Plus is mainly due to its product lifecycle reaching its end—it's been over five years since its launch in 2018, and the novelty has long worn off. Currently, Jetour is focusing on new models from the Kunlun platform, like the recently launched X70 PRO, which has been upgraded with the Snapdragon 8155 chip, doubling the infotainment system's smoothness. Moreover, from actual sales experience in dealerships, it's evident that customers now prefer to spend an extra 20,000 to 30,000 yuan for hybrid models like the Traveller, while the sales rate of the older X70 Plus has plummeted. Emission regulations are also pushing manufacturers to act—after the implementation of the China 6B standard, the cost of making the old 1.5T engine compliant is too high. Naturally, the manufacturer opts to discontinue the older model and allocate production lines to newer, more profitable models. This is a very routine operation in the industry.
