Why was the Jaguar XJ discontinued?
2 Answers
Here are the specific reasons for the discontinuation of the Jaguar XJ: 1. The monopoly of the luxury car market by the A8L, S-Class, and 7 Series is one of the reasons for the discontinuation of the Jaguar XJ. 2. As the flagship product of Jaguar sedans, the Jaguar XJ's brand is not as premium as Mercedes-Benz, and its technological content cannot compare with the Audi A8L. Although the XJ is positioned as a luxury sedan, its resale value in the used car market is also lower than other high-end brands. 3. The XJ lacks technological innovation, as Jaguar does not possess its own core technologies, with the transmission being of German origin.
As a car enthusiast, I often keep up with automotive trends. The discontinuation of the Jaguar XJ is mainly due to the market shift towards SUVs and electric vehicles. Its sales were too poor, as consumers prefer cars like the BMW X5 or Tesla Model S. The Jaguar brand is transitioning to all-electric, with plans to produce only electric vehicles from 2025 onwards, so the outdated XJ naturally phased out—costly and difficult to maintain. Although its classic design is appealing, its practicality can't keep up with the times. I hope the new electric version can make a comeback, integrating more innovative features to make driving more enjoyable.
