Why was the JAC Refine S2 discontinued?

[McJuliana]

Here are the specific reasons for the discontinuation of the JAC Refine S2: 1. The JAC S2 SUV sold only 8,000 units, a year-on-year decline of 60.9%. Since 2017, the market performance of the S2 has plummeted. 2. Despite the overall growth in consumer demand, JAC's products failed to undergo timely transformation and upgrading. Due to a lack of core competitiveness, JAC Motors experienced poor SUV sales even as the overall market remained favorable. The main growth drivers in the automotive market were medium and large SUVs propelled by new models, while small SUVs represented by the JAC S2 saw declining popularity.

[LilaLee]

As a former car owner who once considered this model, I'd say the main reasons for the discontinuation of the JAC Refine S2 were likely poor sales performance and rapid market changes. When I was car shopping a few years ago, its affordable price and compact design were appealing, but later competitors like the Haval H2 and Changan CS35 SUVs gained popularity, putting pressure on sales. Manufacturers naturally had to adjust production lines to focus on more profitable new models. Another key factor was the implementation of the China VI emission standards—older models might not have met the requirements, and the cost of retrofitting could have been prohibitive. Additionally, the SUV market is now shifting toward electrification, so JAC probably redirected resources to models like the iC5 electric car. This reflects changing consumer preferences—people now favor hybrid power or smart features. Honestly, I think the small SUV segment has become riskier, so the discontinuation makes sense.

[SanMakayla]

From an automotive enthusiast's perspective, the discontinuation of JAC Refine S2 is likely related to its product lifecycle and technological updates. I recall it was launched around 2015 and sold decently during the golden era of SUVs. However, after five or six years without significant upgrades to its engine and interior, it couldn't keep up with contemporary trends. In its segment, models like the BYD Yuan Pro have mastered smart connectivity features, naturally marginalizing older versions. Stricter environmental regulations such as China's National VI emission standards increased compliance costs for emissions testing and fuel efficiency. The investment required for R&D and retrofitting made launching new models more cost-effective. Market data also shows small SUV segments losing ground to compact SUVs, with manufacturers shifting strategies toward new energy vehicles—new releases like the Refine M4 attract more investment. Discontinuation is normal in the fast-evolving auto industry; only by adapting to trends can models survive.

[LondynMarie]

The discontinuation of JAC Refine S2 can be simply analyzed from an economic perspective: market demand and profitability pressure. The SUV market is fiercely competitive, and since its sales couldn't break into the top ranks, the manufacturer naturally halted production to cut losses. New models like the Refine S3, with optimized space and configurations, have drawn away its customer base. Additionally, rising costs—upgrading to China VI emission standards requires significant investment, and the older model couldn't meet compliance without modifications. Looking at the manufacturer's financial reports, JAC is shifting focus toward the electric vehicle sector, discontinuing models to concentrate resources on high-growth areas. This trend serves as a reminder for car buyers to consider resale value and broader market shifts when choosing a vehicle.