Why was the JAC Refine S2 discontinued?
1 Answers
Here are the specific reasons for the discontinuation of the JAC Refine S2: 1. The JAC S2 SUV sold only 8,000 units, a year-on-year decline of 60.9%. Since 2017, the market performance of the S2 has plummeted. 2. Despite the overall growth in consumer demand, JAC's products failed to undergo timely transformation and upgrading. Due to a lack of core competitiveness, JAC Motors experienced poor SUV sales even as the overall market remained favorable. The main growth drivers in the automotive market were medium and large SUVs propelled by new models, while small SUVs represented by the JAC S2 saw declining popularity.