Why was the Hyundai Veloster discontinued?
2 Answers
Because vehicles need to be updated and replaced. Additionally, the sales performance of the Hyundai Veloster was not strong. Below is some information about the Hyundai Veloster: 1. Positioning: The Hyundai Veloster originated from its namesake concept car, positioned as a distinctive sports car. 2. Dimensions: The Hyundai Veloster measures 4219mm in length × 1791mm in width × 1400mm in height, with a wheelbase of 2650mm. Its length/width/wheelbase are comparable to compact cars, but its height clearly reflects sports car characteristics. The styling retains significant design elements from the concept car, giving it a very avant-garde overall appearance.
I've always been familiar with the Hyundai Veloster because I drove one for a while and found it pretty cool. But realistically speaking, the root of its discontinuation lies in poor sales. Think about it—the Veloster's three-door design, while full of personality, clashed with the market's shift toward larger vehicles. SUVs like the Tucson became more popular, and fewer people bought the Veloster. Hyundai's data shows that global sales shrank by over 20% in recent years, and when a car isn't profitable, the company has to cut it. There's also the tightening of emissions regulations, like the EU's new standards, making it costly to update the Veloster as a gasoline-powered car. On top of that, Hyundai is investing heavily in EVs like the Ioniq series, leaving fewer resources to spare. I think it's a rational decision—when market demand shrinks, production lines must adjust. From an owner's perspective, I’ll miss its sporty style, but that’s just how the business world works—survival of the fittest.
