Why was the Honda URV discontinued?

[OKinsley]

Honda URV discontinued for the following reasons: 1. The price positioning is higher than the product level. The Honda URV has a relatively high price, exceeding that of general models in the same class, but its product quality does not match its price. As a mid-size SUV, the Honda URV's space performance is not outstanding enough, and its configuration richness is slightly lower than that of competing models in the same class. 2. Competing models in the same class have advantages in price and configuration, causing the Honda URV to lose competitiveness. The Honda URV's similar model is the Honda Avancier, which is similar in body size and other aspects to the Honda URV but has a lower selling price, resulting in higher sales than the Honda URV. Compared to other mid-size SUVs in the same class, the Honda URV still does not have an advantage in price and configuration. 3. It is about to undergo a model update or upgrade. Currently, only the 2020 model of the Honda URV is available for sale. Honda Motor Company will upgrade the Honda URV and is expected to launch the 2021 Honda URV.