Why was the Haval H4 discontinued?
1 Answers
Haval H4 was discontinued due to severe product homogenization and a high price point, which made consumers prefer other better options available at the same price range. The reasons are as follows: 1. Lack of product differentiation: The Haval H4's market positioning and segment overlap significantly with the Haval H6, which greatly impacted its sales. 2. Unsatisfactory configuration: The base model lacked front and side airbags, forcing safety-conscious buyers to incur additional costs for aftermarket installation at dealerships, further diminishing its overall competitiveness.