Why was the Haima S7 discontinued?
3 Answers
Haima S7 was discontinued due to severe engine malfunctions. In terms of safety, the Haima S7 was equipped with dual airbags, ABS+EBD+BOS electronic assistance systems. For child safety, it also featured ISOFIX child seat anchors and child locks. The comfort and convenience features were not particularly abundant but sufficient for daily driving needs. The reasons for engine surging are as follows: 1. High engine idle speed. 2. Improper adjustment of the throttle cable or throttle position sensor, resulting in excessively high main oil circuit pressure. 3. Delayed upshifting. 4. Cracked or detached vacuum hose of the vacuum throttle valve. 5. Malfunction of the main oil circuit pressure regulator, causing excessively high main oil circuit pressure. 6. Stuck damper piston, failing to provide damping. 7. Missing one-way valve steel ball, causing rapid engagement of shift actuators (clutch or brake). 8. Slipping of shift actuators. 9. Malfunctioning oil pressure solenoid valve. 10. Faulty ECU.
The discontinuation of the Haima S7 seems largely tied to the company's overall strategic adjustment. In recent years, Haima Motors has faced fierce competition in the SUV market, with slow model updates, outdated interiors, and no advantage in fuel efficiency, leading to naturally declining sales. Additionally, with the rise of the new energy vehicle trend, the company has shifted all its resources toward developing electric SUVs and smart new products, making models like the Haima S5 series more popular instead. In practice, consumer feedback also highlighted issues with the S7's comfort and minor malfunctions, affecting its long-term sales due to poor word-of-mouth. From an economic perspective, continuing production of such an outdated model is not cost-effective, and inventory buildup would strain the cash flow. Overall, the discontinuation is a normal product iteration decision, as Haima has greater ambitions in focusing on future technological upgrades.
As an enthusiast focusing on domestic cars, I think the elimination of the Haima S7 is quite reasonable. Its price positioning is stuck in the middle—more expensive than low-end SUVs yet unable to compete with high-end configurations, leading to shrinking market share year after year. Additionally, the SUV market has seen an influx of strong competitors, such as Geely and Changan, whose new designs are more appealing. Consumers commonly criticize the S7's handling and interior quality, resulting in poor post-purchase reviews. Haima's shift toward the new energy sector is also a key factor, aligning with national policy directions for smarter decisions. I also learned that the factory has limited production capacity, so discontinuing older models to free up production lines for new ones is a smart business move. While these changes may evoke nostalgia for the performance of older cars, market evolution naturally favors the survival of the fittest.
