Why was the Haima M6 discontinued?
3 Answers
Haima M6 was discontinued because the actual test results significantly deviated from the official data. The Haima M6 is a brand-new sedan that debuted at the 2013 Shanghai Auto Show, featuring a coupe-style exterior and equipped with the moofun in-car connectivity system. Below is an introduction to the Haima M6: 1. Interior: The interior design of the M6 is relatively common among domestic cars, especially in terms of color schemes. However, the addition of imitation wood grain decorative panels adds a homely touch to the cabin. It is considered average in its class, with mediocre cabin space. The new car comes with a four-spoke multifunction steering wheel, manual air conditioning, and other features. 2. Powertrain: The powertrain utilizes Haima's self-developed platform, including a 1.6-liter NG116 engine with a maximum power output of approximately 118 horsepower. It is paired with a 5-speed manual transmission. A 1.5T model was later introduced, marking Haima's first application of 'T' turbocharging technology.
I remember the Haima M6 was quite popular when it first came out a few years ago. I drove this car myself and felt it offered decent value for money. However, its sales gradually declined later on. I think it's because the market competition became too fierce, with some joint-venture brands slashing prices on their compact sedans. As a domestic brand, Haima had limited resources and couldn't sustain heavy investments. Additionally, from user feedback I observed, the M6's interior and feature updates were slow, failing to keep up with trends, leading consumers to shift towards SUVs or electric vehicles. Haima might have made strategic adjustments to focus on more profitable models, like their new energy series. The discontinuation has significantly impacted long-term owners like me—parts are hard to find, and maintenance costs have risen. But from a broader perspective, this was a necessary trade-off for the company's survival.
From a commercial perspective, the discontinuation of the Haima M6 was primarily driven by insufficient market demand and economic factors. Having studied automotive sales data, this model consistently underperformed in sales, with thin profit margins and high costs. Given Haima's limited resources, streamlining the product lineup became necessary. Additionally, fierce competition, continuous price reductions by joint-venture brands, and shrinking market space for domestic brands forced the company to pivot toward high-growth segments like SUVs and electric vehicles to align with policy subsidies and market trends. The decision to halt production reflects the harsh reality of the automotive industry—only those with optimized product portfolios can survive. Similar scenarios are common among other brands as well.
