Why was the Geely Xingyue L discontinued so quickly?

[McSavannah]

Because the market sales of the Geely Xingyue failed to meet expectations. The Xingyue ranked third on the car complaint leaderboard, with a Marginal (M) rating in the frontal 25% offset collision test and a Good (G) rating in the side collision test. The high complaint rate and evident safety shortcomings gradually caused it to lose market share. As Geely's first model based on the CMA modular architecture, the Xingyue was marketed with its coupe SUV design, Volvo T5 high-power engine, and a 0-100 km/h acceleration time of just 6.8 seconds as its main selling points.

[VonColeman]

The rapid discontinuation of the Geely Xingyue L is primarily due to Geely's major strategic adjustments. The company is currently focused on pushing electric vehicle models, with hot-selling series like Zeekr receiving most of the resources. Although the Xingyue L is an SUV, its positioning might be awkward—lacking price competitiveness and struggling with sales. I've spoken with some dealer friends who mentioned significant inventory buildup for this model, forcing the manufacturer to control costs and free up production lines for more profitable new vehicles. Geely has been transforming quickly in recent years to elevate its brand image, and outdated models that can't keep up with trends get axed. It's like smartphone updates—when the new version arrives, the old one naturally phases out. Additionally, the chip shortage disrupted production, making it an unprofitable venture. Why continue a losing business when you can cut losses early? Automakers operate this way, constantly adapting to market changes—discontinuing a single model isn't a big deal.

[DiBradley]

From a market sales perspective, the discontinuation of the Xingyue L is quite normal. I reckon its poor sales performance is the key reason. Positioned as a mid-range SUV, it faces fierce competition from models like the Haval H6 and Changan CS75, which are selling well. Consumers generally perceive the Geely brand as less premium. Coupled with the economic downturn, car buyers are being more selective, and the Xingyue L lacks standout features, naturally leading to its neglect. Industry data I've reviewed shows it only sells a few thousand units per month, far below expectations. Seeing this trend, Geely acted swiftly to cut losses and avoid wasting advertising budgets. Such quick decision-making is common in the auto industry—if a model doesn't sell, production stops to maximize profits. Honestly, consumer preferences are changing rapidly; people now want more fuel-efficient and intelligent vehicles, leaving older models that can't keep up to be phased out.

[IsabelleLee]

On technical issues, I've heard that the Geely Xingyue L has problems, which is why it was discontinued so quickly. Mechanics have mentioned that its engine or electronic systems occasionally malfunction, leading to multiple recalls. The manufacturer has to spend a lot of money on repairs, causing costs to skyrocket. If the new car design doesn't keep up with the latest standards, production lines keep having issues, and Geely finds it troublesome, they simply discontinue it. Compared to other cars, the Xingyue L has poorer stability and more user complaints. Car manufacturing is extremely difficult; even minor issues can ruin a reputation, which manufacturers fear the most, so they'd rather shut down the entire line.

[Gloria]

Regarding regulatory impacts, I believe the discontinuation of the Xingyue L is related to new environmental regulations. The China VI emission standards have been upgraded, requiring older models to undergo retesting, which is time-consuming and costly. The Xingyue L might not meet the updated fuel consumption limits, making it ineligible for subsidies. Geely likely decided it wasn't worth the effort and chose to discontinue it, finding it more cost-effective to launch new compliant models. Regulations are forcing automakers to transition, with new energy vehicles gaining popularity while traditional fuel-powered cars face tough times. Manufacturers' decisions always follow policy shifts, discontinuing older models to adapt to changes.