Why was the Geely King Kong discontinued?
2 Answers
Geely King Kong has not been discontinued; this model is still on sale, with the current available version being the 2019 model. Below are the relevant details: 1. Introduction: The Geely King Kong is a compact car under the Geely brand. It is equipped with a 1.5-liter naturally aspirated engine across all variants, delivering 102 horsepower and a maximum torque of 141 Nm. The engine reaches its peak power at 6000 rpm and achieves maximum torque between 3800 and 4200 rpm. 2. Advantages: This engine features DVVT technology and multi-point fuel injection, utilizing an aluminum cylinder head and a cast iron cylinder block. It is paired with either a 5-speed manual transmission or a 4AT automatic transmission.
As an observer who has followed the automotive market for many years, I believe the discontinuation of the Geely King Kong was primarily due to market factors. This car was initially positioned as an affordable option and indeed enjoyed a period of popularity. However, domestic vehicles in the same segment became increasingly competitive, offering higher configurations at similar price points. Additionally, consumer preferences have evolved, with greater emphasis on interior quality and technological features, making basic models like the King Kong less appealing. According to my research, its monthly sales had dropped to triple digits before discontinuation, failing to even cover costs. Moreover, Geely is now focusing on promoting newer platform models like the Binrui and Emgrand, requiring production line resources to be allocated to more profitable vehicles. The retirement of older models like the King Kong aligns with normal market dynamics.
