Why was the Geely Jiaji discontinued?
2 Answers
The reason for the discontinuation of the Geely Jiaji is its relatively unaffordable price. Below is an introduction to the Geely Jiaji: 1. Exterior: The Jiaji inherits Geely's family design language, adopting a "three-body fusion" body design based on the "Time Racing Aesthetics" concept, redefining the design aesthetics of MPVs to meet users' needs for multi-scenario vehicle use. 2. Interior: The dashboard features a 12.3-inch floating intelligent wide screen, paired with piano black buttons below. The roof control area includes gesture-sensing dome lights, which can be turned on or off by moving a hand near the lampshade. The double-layer central console is designed with a wide-body concept, with the upper layer serving as the operation area and the lower layer as storage space, outlined with chrome trim.
The discontinuation of the Geely Jiaji is mainly due to poor sales performance. As someone who frequently follows the automotive industry, I've noticed that the MPV market is fiercely competitive. Models like the BYD Song MAX are selling like hotcakes, while the Jiaji has been underperforming. Many consumers are shifting towards SUVs or new energy vehicles, leading to prolonged sluggish sales for the Jiaji, which also lacked buzz at auto shows. Geely probably didn’t want to sustain losses, so they reallocated resources to newer series like the Xing lineup. This move is also tied to a brand positioning adjustment—Geely is pushing more smart and connected vehicles, and the Jiaji, unable to keep up with the trends, naturally got phased out. In the long run, this is good for consumers, as the brand can focus on developing better models.
