Why was the Geely Jiaji discontinued?
3 Answers
Because of its poor sales performance, it was discontinued. Below is the relevant introduction: 1. Geely: Geely Automobile Group is a subsidiary of Zhejiang Geely Holding Group, headquartered in Hangzhou, Zhejiang, China. It has established vehicle and powertrain manufacturing bases in Taizhou/Ningbo, Zhejiang; Xiangtan, Hunan; Chengdu, Sichuan; Baoji, Shaanxi; Jinzhong, Shanxi; and other locations, as well as overseas factories in Belarus and other countries and regions. 2. Geely Jiaji: The Geely Jiaji is Geely's first MPV model, positioned as a high-end, premium family MPV. The naming method starting with "Jia" indicates that the Jiaji not only marked the beginning of Geely's MPV strategy but also opened up a new product line for Geely.
The discontinuation of the Geely Jiaji is primarily due to weak market performance. This MPV gained some recognition upon its initial launch but struggled to maintain sales momentum over time, lagging far behind popular models like the Buick GL8. Nowadays, consumers prefer SUVs and electric vehicles, and the Jiaji was somewhat conservative in design and features—its entertainment system and smart driving capabilities couldn’t keep up with the times. Additionally, Geely’s strategic shift toward new energy vehicles has diverted resources to newer models like the Galaxy series, leaving the Jiaji sidelined. Many car enthusiasts have discussed similar cases in the industry, where older models being phased out is a normal part of the product lifecycle. For those still interested, it’s worth checking out Geely’s newer hybrid models, which align better with current trends.
I believe the discontinuation of the Jiaji is due to a combination of technical and strategic reasons. From a product perspective, some of its features, such as engine efficiency and space layout, haven't been updated as quickly as its competitors, leading to a decline in user reviews. Manufacturers need to reallocate resources for innovation, such as Geely's new electric vehicle platform, making traditional fuel models like the Jiaji more likely to be phased out. I've also noticed market feedback where some owners complain about high maintenance costs or frequent minor issues, which can damage the brand image over time. Additionally, the industry is shifting towards environmental sustainability and smart technology, and the Jiaji didn't adapt to this trend in time. Discontinuing it could actually drive the company forward. When choosing a car, it's wise to compare newer MPV models in the same category to avoid issues associated with older versions.
