Why was the Geely Binrui discontinued?

[MacStephanie]

Geely Binrui has not been discontinued. The Geely Binrui is a compact-level sedan for commuting, but its sales have consistently been relatively low. Below is the relevant information: 1. Advantages: Standard features across all models include rear parking radar, rearview camera, cruise control, electronic parking brake, auto hold, leather steering wheel, leather seats, 10.25-inch touchscreen, and keyless entry. 2. Introduction: The model is positioned as a compact-level car, equipped with a 1.0L turbocharged engine, a 1.4L turbocharged engine, CVT continuously variable transmission, 6-speed manual transmission, and 6-speed dry dual-clutch transmission.

[LaJohnny]

As an average car owner who has driven the Geely Binrui and found it quite fuel-efficient, I heard it might have been discontinued due to market changes. In recent years, competition among domestic brands has become extremely fierce. New models like the Changan Yidong offer higher configurations at lower prices, which impacted the Binrui's sales. Additionally, Geely launched replacements like the Xingrui with upgraded engines and intelligent systems, prompting the manufacturer to focus resources on promoting new models. I also noticed stricter environmental standards, making older models with potentially non-compliant emissions naturally obsolete. Nowadays, when I go to the 4S store for maintenance, they recommend buying new series. As a user, while I understand the need for upgrades, it's a bit disappointing to face a lack of follow-up parts. Overall, the rapid pace of automotive updates makes maintaining older models costly for manufacturers, leading to their discontinuation.

[DeBennett]

Having worked in the auto repair industry for a long time, I often encounter Binrui's faults such as circuit short circuits or air conditioning issues leading to frequent production halts. Owners frequently report problems like headlights often failing or instrument panel malfunctions, which are expensive to repair due to costly and hard-to-find parts. To enhance brand reputation, the manufacturer might decide to discontinue it and shift production to more reliable new models like the Emgrand L. With the strong trend toward new energy vehicles, Geely needs to invest heavily in electrification technology, and discontinuing older models can save costs. After the upgrade in emission regulations, the old engines no longer meet standards, accelerating their phase-out. From a repair perspective, finding parts will become even more troublesome after discontinuation, so I advise owners to conduct comprehensive inspections promptly. Geely's decision to optimize its product lineup is reasonable to ensure long-term competitiveness.

[LaNorah]

As an analyst who enjoys studying the auto market, the discontinuation of the Geely Binrui reflects an industry strategic adjustment. Positioned in the low-to-mid-range market, its sales have been sluggish in recent years, facing strong competition from new energy models like the BYD Qin, forcing it to make way for new products. Geely's focus on high-end SUVs such as the Boyue series to expand profit margins and discontinuing non-core assets is a smart move. The product lifecycle naturally ended, aligning with environmental policy updates to avoid obsolescence risks. User preferences have also shifted, with younger consumers demanding smart driving features that the outdated Binrui platform couldn't support. Against the backdrop of rapid iteration in domestic vehicles, discontinuing models can accelerate innovation.