Why was the Geely Binrui discontinued?
2 Answers
Geely Binrui has not been discontinued. The Geely Binrui is a compact-level sedan for commuting, and its sales have not been very strong. Below is a relevant introduction to the Geely Binrui: 1. Advantages: Standard features include rear parking radar, reverse camera, cruise control, electronic parking brake, auto hold, leather-wrapped steering wheel, leather seats, 10.25-inch touchscreen, and keyless entry. 2. Introduction: The model is positioned as a compact-level car, equipped with a 1.0L turbocharged engine, a 1.4L turbocharged engine, CVT transmission, 6-speed manual transmission, or 6-speed dry dual-clutch transmission. The vehicle measures 4680 mm in length, 1785 mm in width, 1460 mm in height, with a wheelbase of 2670 mm. Due to its streamlined body design, which leans towards a crossover style, the rear looks very substantial, aligning well with current consumer aesthetic preferences for vehicles. The exhaust is also designed in a dual-sided dual-outlet configuration.
As a car enthusiast, I believe the discontinuation of the Binrui is mainly because it has fulfilled its mission. In Geely's product lineup, the Binrui was an entry-level sedan launched several years ago. Market competition has become increasingly fierce, especially with the rise of SUVs and new energy vehicles, which has reduced demand for traditional sedans. Geely has been adjusting its strategy, such as focusing resources on developing the Emgrand series and electric vehicles like the Galaxy series. These new models offer stronger performance and fresher designs, attracting more young buyers. The Binrui's sales have declined, likely due to changing consumer preferences—people now favor cars with smart features and low fuel consumption. When a product reaches the end of its lifecycle, it naturally gets phased out. This is a common phenomenon in the automotive industry; manufacturers must continuously innovate to stay competitive or risk being overtaken by rivals. I recommend buyers pay attention to Geely's newer models, as they better align with current trends.
