Why Was the GAC Trumpchi GS7 Discontinued?

[LeilaniLynn]

The reasons for the discontinuation of the GAC Trumpchi GS7 are as follows: 1. Internal Competition Between Siblings: First, the pricing strategy of the GS7 was problematic. The top-tier model of the GS7 was priced at 183,900 yuan, while the mid-tier model of the GS8 was even 1,000 yuan cheaper than the top-tier GS7. 2. Lack of Innovative Design: Secondly, many automakers adopt a design trickle-down approach from their high-end models to mid-range and entry-level models. The Trumpchi GS7 was clearly influenced by this strategy. Apart from being slightly smaller in size than the GS8, its design was almost identical to the GS8, resulting in a lack of novelty between the two models. 3. Overconfident Pricing Strategy: The GS7 was originally priced between 152,800 and 189,800 yuan. At its top-tier price point, buyers could easily opt for a mid-tier Honda CR-V 1.5T model. In terms of brand reputation and technical prowess, the CR-V undoubtedly held a significant advantage over the GS7. Compared to established joint-venture competitors in the same segment, the GS7 had virtually no selling points.