Why was the Focus Active discontinued?
2 Answers
The Focus Active was discontinued due to the overall decline in the sales market and its lack of standout features. Here are the specific details about the Focus Active: 1. Focus Active Exterior: The Focus Active is a derivative model of the Focus, based on the hatchback version. In terms of appearance, its overall style resembles crossover models like the Volvo V40 Cross Country. 2. Focus Active Dimensions: In terms of body dimensions, the Focus Active measures 4397mm in length, 1848mm in width, and 1504mm in height, with a wheelbase of 2705mm. In comparison, the hatchback version of the Focus measures 4378mm in length, 1810mm in width, and 1468mm in height, also with a wheelbase of 2705mm.
I've been keeping a close eye on Ford's vehicle lineup, and the discontinuation of the Focus Active has sparked quite a discussion among car enthusiasts. I think the main reason is the rapid changes in the market. In recent years, SUVs and electric vehicles have been dominating the scene, and the Active, as a crossover, hasn't kept up in terms of sales. Ford is adjusting its global strategy—they announced last year that they would scale back their sedan lineup to focus more on SUVs and electric vehicles, like the hit model Mach-E. The Active probably had high costs but thin profits, and issues like imported parts facing supply chain problems only made things worse. I also heard that stricter European emission regulations made upgrading the Active's fuel system too expensive, so discontinuing it saves resources. This has a significant impact on existing owners, potentially lowering resale values, but on the flip side, Ford's move aligns with the trend toward environmental sustainability, focusing on more practical hybrid or fully electric models in the future. In short, the Active's exit is a microcosm of automakers' transformation, and car enthusiasts should pay more attention to alternatives like the Edge or EVOS.
