Why was the Ferrari Portofino discontinued?
2 Answers
Ferrari Portofino, as a high-end sports car, has relatively low demand due to its premium positioning, which has led to its temporary discontinuation. Here is some information about Ferrari: 1. Introduction: Ferrari is an Italian automobile manufacturer founded by Enzo Ferrari in 1947, headquartered in Maranello, Italy. It is the world's second-largest traditional sports car manufacturer, following Porsche, primarily producing Formula One racing cars, race cars, and high-performance sports cars. 2. Development: The early history of Ferrari is inevitably linked to its founder, Enzo Ferrari, who maintained a strong influence over the company until his death in 1988. 3. Logo: The Prancing Horse emblem.
I think the discontinuation of the Ferrari Portofino is quite common. Having driven for over a decade, I know car brands are always updating their lineups. The Portofino was launched in 2017 as the successor to the California T. After serving its purpose for a few years, it made way for the new Portofino M. The new model has numerous upgrades: a more powerful engine, a smoother transmission, and added electronic aids like traction control for more stable driving. The design is also sharper, with refreshed headlights and interior. Ferrari's strategy is to maintain freshness and attract new customers. Discontinuing a model doesn’t indicate issues but drives technological progress. Now, getting the Portofino M offers better value with significantly improved features. If you follow these trends, you’ll notice other luxury brands like Porsche often do the same—continuous evolution is key.
