Why was the Dongfeng Fengxing Jingyi X6 discontinued?
2 Answers
A compact SUV achieving such a long wheelbase is closely related to its exterior design. The X6 model still carries some resemblance to a minivan. Therefore, positioning it as an SUV might not be as practical as directly labeling it a multifunctional station wagon or MPV. A clear positioning could better attract the intended consumer base. Additional Information: The CVT transmission offers a slightly inferior experience due to the absence of a torque converter. However, many mainstream domestic brands with good sales use the same transmission. Poor sales are often attributed to quality control issues. The attention to detail is somewhat lacking, resulting in numerous minor problems.
I think the discontinuation of the Dongfeng Fengxing Jingyi X6 is mainly due to its underwhelming market performance and stagnant sales. In recent years, the SUV market has become extremely competitive, with models like the Haval H6 being more popular among consumers who prefer spacious or fuel-efficient options. The design and features of the Jingyi X6 didn't keep up with the trends, and its updates were relatively slow. The manufacturer probably deemed it unwise to continue investing in it and decided to allocate resources to newer models instead. Additionally, user feedback highlighted some quality issues, such as high fuel consumption or frequent repairs, which affected its reputation. Such discontinuation decisions are usually made to optimize the brand's overall strategy and avoid impacting the launch of new models.