Why was the Damai X7 discontinued?
3 Answers
Because the increase in production costs and after-sales service costs led to the decision to discontinue sales. Below is a detailed introduction to the Damai X7: 1. Powertrain: The Damai X7 is equipped with three turbocharged engines: 1.5T, 1.8T, and 2.0T. The 1.5T model is paired with a 5-speed manual transmission, while the 1.8T and 2.0T models are matched with either a 5-speed manual or a 6-speed dual-clutch transmission. The 1.8T powerful engine delivers a maximum power output of 177 horsepower. 2. Dimensions: The Damai X7 measures 4736*1942*1672mm in length, width, and height, with a wheelbase of 2850mm. Its size is similar to mainstream mid-size SUVs in the market, such as the Toyota Highlander, Ford Edge, and Haval H7. Depending on the configuration, the new car will be equipped with tires in two specifications: 235/60R18 and 235/55R19. 3. Exterior: The headlight cluster and the front grille adopt an integrated design, complemented by three horizontal chrome trim strips, giving the front face a strong sense of layering.
I think the main reason for the discontinuation of the Damai X7 is poor market performance. There are too many SUVs on the market now, with models like the Haval H6 or Changan CS75 selling like hotcakes at affordable prices. The Damai X7's positioning lacked competitiveness, and its brand recognition wasn't high enough to appeal to younger consumers. With sales consistently underperforming, the company was inevitably losing money and had to discontinue the model to cut losses. Moreover, the automotive market has become fiercely competitive in recent years, with electrification being the major trend. Traditional fuel-powered SUVs are no longer as popular, so Zotye needs to shift its resources to new energy vehicles. Owners have also complained about high fuel consumption and frequent minor issues, further damaging its reputation. Discontinuation was inevitable to avoid wasting resources.
From a technical perspective, after the discontinuation of the Damai X7, I studied the reasons, which mainly boil down to outdated design. Its engine is old, making it difficult to meet the emission standards of new regulations, and the maintenance costs are high. Users have complained about the interior feeling cheap and the lack of sufficient power. The investment required to upgrade parts and the production line was too substantial, making discontinuation a cost-saving measure. Nowadays, intelligence and new energy are the mainstream, and the X7 lacked autonomous driving or hybrid technology, weakening its competitiveness. With fierce market competition and declining sales, the company had to allocate funds to the development of new models. Even auto repair technicians know that maintaining the parts supply chain was challenging, and discontinuing the model helped avoid long-term losses.
