Why was the Cruze discontinued?

[McCamille]

The reasons for the discontinuation of the Cruze are as follows: 1. The Cruze had an awkward positioning. Currently, General Motors has three major brands in the domestic family car market: Cadillac, Buick, and Chevrolet. Cadillac represents a high-end luxury brand, while Buick and Chevrolet are ordinary brands. To avoid brand conflict, GM positioned Buick slightly higher, while Chevrolet was positioned lower. 2. The Cruze lost the charm of its older models. Since the first-generation facelift, consumers have no longer been impressed by the new design. 3. The popularity of the Cavalier. The Cavalier differs by only one character in its name from the Cruze, and its design positioning is somewhat similar to the classic version of the older Cruze, attracting many potential consumers who once favored the classic older Cruze.