Why Was the Chevrolet Tracker Discontinued?
2 Answers
Chevrolet discontinued the Tracker due to its outdated platform, low fuel efficiency, high fuel consumption, failure to meet current emission standards, and poor sales performance. More details about the Tracker are as follows: 1. Exterior Design: The vehicle adopted Chevrolet's latest family-style design. To cater to diverse consumer preferences, it was available in both RS and Redline exterior styling options, further accentuating its sporty character. The front fascia featured a large blackened grille, with the hood lines seamlessly connecting to the split-type headlights, enhancing the visual width of the front end. The split grille design added a refined touch to the vehicle's appearance. 2. Powertrain: The Tracker was offered with a single powertrain option—a 1.3T turbocharged engine delivering a maximum power of 121 kW and a peak torque of 240 N·m, paired with a CVT transmission.
The discontinuation of the Chevrolet Tracker is mainly due to poor sales performance. When it was first launched, it was positioned as a 150,000-yuan joint-venture SUV, but domestic models like the Haval H6 directly cut prices to just over 100,000 yuan with richer configurations. My neighbor bought a Tracker last month and immediately regretted it because the rear seats felt cramped. Coupled with the recent surge in electric vehicles, Chevrolet has been focusing its resources on new energy models like the Menlo EV. Severe inventory buildup at the factory and dealerships led to discounts of up to 30% off last year, yet sales remained sluggish. What else could they do but discontinue it? Ultimately, the product updates couldn’t keep up with market trends, leading to its gradual phase-out.
