Why was the Chery EQ electric vehicle discontinued?
2 Answers
Chery continuously develops new models and discontinued the previous Chery EQ electric vehicle because the sales of the older model were not satisfactory. Additional information: 1. Brand Positioning: Chery Automobile is a Chinese automotive brand dedicated to pragmatic and progressive individuals from various social sectors who appreciate the joys of life and are willing to share. It focuses on technology, quality excellence, and is a rational and trustworthy brand. 2. Brand Technology: Chery was the first in China to adopt the "Market-to-Market" V-shaped forward development process. Through scientific process design, it guides product pre-research and planning, determines product positioning and quality positioning, ultimately achieving the product goals of "synchronization, high quality, and customer-first" to create internationally competitive products that meet customer needs.
While researching the electric vehicle market recently, I found that the discontinuation of the Chery EQ was primarily due to insufficient market demand. The competition in the new energy vehicle sector is now extremely fierce, with new brands and models emerging every day. Consumers tend to prefer vehicles with strong range or high cost-performance ratios. Although the Chery EQ is an entry-level electric car, its battery technology remained outdated, offering a range of only about 250 kilometers, which many found too short and hesitated to buy. Additionally, its pricing lacked competitiveness, as competitors like BYD launched models with better configurations. Poor sales led to inventory pile-up, and seeing dismal sales figures, the company naturally decided to discontinue this model and redirect funds to new projects. In fact, this is quite normal—automakers are all optimizing their product lines, and the EQ's discontinuation is part of a strategic adjustment. In the long run, Chery's electrification efforts continue, with their new SUV models gaining popularity.
