Why was the Chery E5 discontinued?

[AshleyLynn]

Because the manufacturer deemed it unnecessary to continue production. Below are the relevant details: Introduction: The 2014 Chery E5 was a pioneer in domestic technology-oriented family sedans, leading consumers to enjoy cutting-edge technology through its premium features. The 2014 Chery E5 adopted an international fashion SL (Stream-Lining) design, with a grand and appealing exterior. It featured an in-car digital TV, Bluetooth hands-free multimedia system, and audio-visual entertainment for a seamless tech-driven life. Exterior: The front face of the Chery E5 was redesigned with a smoother clamshell-shaped engine hood. The grille featured a large shield-shaped outline with three parallel horizontal support bars running across it, with the prominent CAC logo hanging in the center. Below the front bumper was a narrow, curved cooling air intake, with oval-shaped fog lights embedded in the crescent-shaped grooves on both sides. The newly designed headlights incorporated trendy elements, featuring a sharp, angular quadrilateral shape with practical and aesthetically pleasing crystal-diamond dual-lens light clusters.

[LeWillow]

I've been in the car enthusiast circle for many years, and regarding the discontinuation of the Chery E5, I have to say it's mainly due to changing market preferences. When the E5 was launched in 2011, it was quite popular, focusing on cost-effectiveness, offering spaciousness and fuel efficiency, making it the first choice for many families as a daily commuter. But later, the market shifted towards SUVs, causing a sharp decline in demand for sedans, as people started preferring taller and more spacious off-road vehicles. Chery was busy launching new series, such as the Arrizo 5 and Tiggo SUVs, with more trendy designs and added smart features, making the E5 seem outdated and monotonous in comparison. Coupled with the E5's declining sales year after year, the numbers were unimpressive, and there was little profit margin left in producing it. The manufacturer's decision-makers had to discontinue it and allocate resources to more profitable new models. Looking back now, the discontinuation of the E5 makes perfect sense—its product life cycle had reached its end. After all, you can't keep selling outdated models forever, right?

[DeLeila]

As a young generation of car enthusiasts, I'm not at all surprised by the discontinuation of the Chery E5. Nowadays, cars are all about high-tech, and older models should retire. The Chery E5 initially gained popularity due to its affordability, but its rough interior and outdated configurations couldn't keep up with users' demands for smart cabins and assisted driving. The market environment has also changed, with SUVs becoming trendy and squeezing the sedan market share, leading to a continuous decline in E5 sales. Automakers have recognized the trend and introduced the Arrizo series as its replacement, but the younger generation simply isn't interested in outdated models. After discontinuation, Chery can focus on new developments, such as new energy vehicles and internet-connected models, to adapt to the fast-paced competition. Overall, this is a smart move by the automaker to optimize its product line and avoid being left behind by the times.

[HarrisonAnn]

As far as I know, there are several solid reasons for the discontinuation of the E5. The model's technology wasn't upgraded, using outdated engines and transmissions that were inefficient and highly polluting. The safety features were too basic, lacking even fundamental collision protection, and couldn't keep up with updated regulations. The market competition was fierce, with newer models like the Geely Emgrand and Changan Eado being more attractive. Chery shifted its production capacity to the Arrizo series, which offers better cost efficiency and higher profits. After discontinuation, clearing out inventory allows customers to purchase better alternatives.