Why was the Changan Oushang CX70 discontinued?
2 Answers
The following are the specific reasons for the discontinuation of the Changan Oushang CX70: 1. Poor sales performance. In terms of brand recognition, it has always been relatively low. In 2020, the monthly sales of the CX70 ranged between 400-600 units, with the peak being only 1,400 units, which is the primary reason for its discontinuation. 2. The Oushang X7 is currently the flagship model of the Oushang brand. However, there is some overlap in the positioning of the CX70 and the Oushang X7, leading to the discontinuation of the CX70. Additionally, the design of the CX70 could no longer keep up with the development pace of Oushang. 3. The implementation of the China 6 emission standards accelerated the discontinuation of the CX70. In fact, as early as 2019, the China 6 standards had already been implemented in some cities. Given the poor sales, Oushang deemed it unnecessary to update the CX70. Taking advantage of the introduction of the China 6 standards, Oushang decided to discontinue the CX70.
I've heard about the discontinuation of the Changan Oushang CX70, mainly due to poor sales. The car was quite popular when it first came out, but later, with the fierce competition in the SUV market from models like the Haval H6 and Geely Boyue, the CX70's cost-performance ratio became less appealing. Changan probably did the math—the production costs weren't low, but sales volume was insufficient to drive up profits. Additionally, consumer preferences are changing rapidly, with everyone favoring more modern tech features. The CX70's interior and powertrain felt outdated, so it naturally fell out of favor. Changan needs to optimize its product lineup, focusing resources on new models like NEVs or more advanced SUVs. In the end, that's how the auto market works—if a model doesn't sell well, adjustments are necessary. Discontinuing older models can actually help brands enhance their overall competitiveness.
