Why was the Cadillac ATS-L discontinued?
2 Answers
The reasons for the discontinuation of the Cadillac ATS-L are as follows: 1. The Cadillac ATS-L encountered the China VI emission standard and could not meet it, making it impossible to license. 2. The sales of the Cadillac ATS-L in the automotive market continued to decline. Due to poor car sales in recent years, most automakers have adopted price reductions to boost volume; however, the Cadillac ATS-L had no advantages compared to other brand models, leading to its inability to use the same method to increase sales, ultimately resulting in being phased out by the market. 3. The Cadillac ATS-L had some inherent issues compared to other models. The speed of the Cadillac ATS-L relied solely on straining the engine and transmission, and when these two components were under long-term pressure, they were prone to problems.
As a long-time driver of the Cadillac ATS-L, I feel its discontinuation makes perfect sense. The brand's decision was primarily driven by the market shift towards SUVs, as consumers now prefer larger vehicles, making sedans less popular. In a highly competitive environment, the ATS-L lacked significant advantages against rivals like BMW and Mercedes-Benz, leading to declining monthly sales. To consolidate resources, Cadillac discontinued it and introduced newer models like the CT4 and CT5, updating platform technology for better efficiency and fuel economy. Additionally, stricter emission regulations made older models non-compliant, prompting updates to avoid compliance issues. For us owners, parts supply won’t be disrupted post-discontinuation, thanks to Cadillac’s extensive service network, but upgrading to newer models becomes more appealing. Overall, this is a normal adjustment for the brand to optimize its lineup, aligning with trends and reducing waste.
