Why was the BYD Yuan SUV discontinued?
2 Answers
BYD Yuan SUV was discontinued due to sluggish sales and BYD's brand upgrade. The details are as follows: Sluggish sales: BYD's overall sales were good, mainly supported by the Qin, Song, and Tang models. The Yuan accounted for a small share of sales. By the time of its discontinuation in 2017, the Yuan's average monthly sales were only around 1,200 units. Compared to strong competitors in the same segment, the Yuan series had almost no breakthrough capability. BYD brand upgrade: Transitioning to new energy, BYD is currently shifting its focus entirely to new energy vehicles. To complete its product line, BYD now offers corresponding products in small, medium, and large SUV categories. BYD has continued the Yuan series by launching the pure electric version of the Yuan—the Yuan PRO, to better introduce the Yuan PRO.
I heard that the BYD Yuan SUV has been discontinued, with the main reason likely being product line updates. From the perspective of a seasoned car enthusiast, BYD has been focusing on developing new energy vehicles in recent years, such as the Yuan Plus EV, an electric vehicle with better performance and sales. The older Yuan SUV, as a fuel-powered model, couldn't keep up technologically—it had high fuel consumption and low configurations. Coupled with rapid upgrades from competitors like the Haval H6 in the same segment, the Yuan SUV's sales declined significantly. BYD surely optimized its resources for long-term development by discontinuing older models to focus on new ones. Similar strategies are used by other brands, like Geely, which frequently adjusts its model lineup to maintain competitiveness. If you're still driving a Yuan SUV, don't worry—maintenance and servicing will still be available, but consider future trends when replacing your car. Remember, a model's discontinuation doesn't indicate major issues; it's simply market dynamics at play.
