Why was the BYD Surui discontinued?
1 Answers
The main reasons for the discontinuation of the BYD Surui are insufficient product competitiveness and dismal sales, which no longer meet BYD's future development needs. Below are some of the reasons for the discontinuation of the BYD Surui: 1. Insufficient product competitiveness and dismal sales: The Surui's best period was between 2012 and 2014, when monthly sales could maintain over 8,000 units, peaking at 12,000 units. However, after that, the Surui's sales gradually declined until mid-2017 to 2018, just before its discontinuation, when monthly sales dropped to only about 500 units. This issue is largely related to the Surui's overall lack of product competitiveness. 2. The Surui no longer aligns with BYD's future development: BYD's current vehicle names are all named after Chinese dynasties, such as Tang, Song, Yuan, and Qin, which appear as a cohesive whole and are easier for consumers to remember.