Why was the BYD Surui discontinued?

[FinnLee]

Introduction to the reasons for the discontinuation of the BYD Surui: 1. Insufficient product competitiveness and poor sales: The best period for the Surui was between 2012 and 2014, when monthly sales could maintain over 8,000 units, peaking at 12,000 units. However, after that, the Surui's sales gradually declined, and by mid-2017 to just before its discontinuation in 2018, monthly sales had dropped to around 500 units. This issue was largely due to the overall lack of product competitiveness of the Surui. 2. To avoid internal competition: After the Surui was discontinued, BYD launched the Qin to take its place, so it can be said that BYD discontinued the Surui to make way for the Qin. 3. Inability to meet BYD's future development: BYD now names its cars after Chinese dynasties, such as Tang, Song, Yuan, and Qin, which creates a cohesive and memorable impression for consumers. 4. Poor performance in powertrain, interior materials, and design: Compared to competitors like Geely and Chery from the same period, the Surui was at a disadvantage. Additionally, the Surui only offered a 1.5L engine with a maximum horsepower of 109, making it very underpowered.