Why Was the Borui GE Discontinued?

1 Answers
LaEverly
07/29/25 10:56pm
Borui GE was discontinued due to poor sales. Below are specific details about the Borui GE: 1. Exterior: The Borui GE underwent optimized designs on multiple aspects, including the grille, front and rear bumpers, making the overall styling more dynamic and fashionable. The redesigned water ripple grille is more square and tension-filled, while the lower grille was updated from a ribbon-style to a blade-style, complemented by horizontal chrome trim, enhancing the front fascia's layered and three-dimensional appeal. 2. Interior: The Borui GE features a "Starship Cockpit" design, with soft-skinned materials extensively used. The dashboard is outlined with "V"-shaped lines, innovatively integrating the instrument panel, central screen, and co-pilot console into one, creating an IMAX-like visual effect. Additionally, it includes dual 12.3-inch LCD screens (central control and full LCD instrument panel), a sci-fi ambient light tunnel, intelligent voice control, piano key-style air conditioning controls, a floating-style gear lever with lateral design, and a driving mode knob crafted with micron-level precision, showcasing Geely Borui's pursuit of premium luxury quality and experiential refinement.
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