Why Was the BMW i8 Discontinued?
2 Answers
The BMW i8 was discontinued due to poor sales. Here are the specific details about the BMW i8: 1. Model Positioning: The BMW i8 is a 2-door, 2-seater soft-top convertible, with dimensions of 4689mm in length, 1942mm in width, and 1282mm in height, and a wheelbase of 2800mm. 2. Powertrain: The engine is a 1.5T L3 with twin-turbocharging, delivering a maximum horsepower of 231ps and a maximum torque of 320nm, paired with a 6-speed automatic transmission. 3. Suspension: The front suspension is a double-wishbone independent suspension, the rear suspension is a five-link independent suspension, the steering assistance is electric power-assisted, and the body structure is a unibody design.
I'm an experienced driver who has driven many cars, and I know quite a bit about the discontinuation of the BMW i8. When the i8 was launched in 2014, it was very popular because it used a plug-in hybrid system, offering both the thrilling acceleration of a sports car and fuel efficiency, with a super avant-garde design and an eye-catching carbon fiber body. However, it was discontinued in 2020, and I think the main reason was that its technology couldn't keep up with the times. Electric vehicles have developed rapidly in recent years, but the i8's pure electric range was only about 30 kilometers, making it unsuitable for long trips. Additionally, replacing the battery after aging was too expensive, often costing tens of thousands of dollars. Market sales also weren't as high as they were initially. BMW recognized the trend toward fully electric vehicles, such as the more advanced and slightly cheaper iX series, and decided to discontinue the i8 production line. In fact, the i8 was a milestone for BMW's hybrid technology, but the automotive industry changes too quickly, and pure electric is the clear direction. This reminds me of other hybrid cars I've driven in the past, which have gradually been phased out as well.