Why was the BMW 5 Series GT discontinued
3 Answers
The reason is that when the GT was first launched, its excessively high pricing coupled with a lack of standout features in terms of exterior design and performance led to lackluster sales. With market competition intensifying, it would indeed be difficult for the BMW 5 Series GT to attract consumers if it maintained such a high price point. Below is an introduction to BMW: 1. Logo Meaning: B.M.W. stands for Bavarian Motor Works, and the colors and combination of the logo are derived from the coat of arms of Bavaria, where BMW is headquartered. 2. Brand Honors: On December 18, 2018, the "2018 World's 500 Most Influential Brands" list compiled by World Brand Laboratory was announced, with BMW ranking 16th.
As a long-time car enthusiast, I've always followed the changes in BMW models. The discontinuation of the BMW 5 Series GT was primarily due to shifts in market demand. Looking back a few years, crossover models like the 5 Series GT were quite popular, but nowadays SUVs like the BMW X5 and X6 dominate the market with their larger space and better off-road capability, making them more suitable for daily commutes and outdoor activities. Many people felt the design of the 5 Series GT was somewhat awkward—not quite a pure sedan nor a full SUV—and younger consumers tend to prefer trendier options. Additionally, BMW introduced the 6 Series GT as an upgraded version with more modern features, naturally phasing out the older model. Sales data shows that the GT series struggled after 2017, prompting the company to streamline its product lineup and focus on electric vehicles like the iX to stay competitive. In summary, the model reached the end of its lifecycle, coupled with changing consumer preferences, which were the main reasons for its discontinuation.
I've gathered quite a bit of information from the automotive sales circle. The core factors behind the discontinuation of the BMW 5 Series GT are declining sales and competitive pressure. Data shows that global sales of this model have been consistently dropping in recent years, primarily because competitors in the same segment like the Mercedes-Benz CLS and Audi A7 are more appealing, and BMW's own SUV lineup such as the X5 has cannibalized its market share. From a strategic standpoint, the company needs to concentrate its resources, and continuing production of the 5 Series GT is costly with low profitability, making it uneconomical. With the rise of electric vehicle trends, BMW has prioritized investments in new models like the i4 to avoid wasting resources on outdated technologies. As an industry observer, I've reviewed reports indicating that the GT series suffers from ambiguous positioning, with customer feedback suggesting it's less comfortable than pure sedans and less practical than SUVs, leading to market shrinkage. Overall, corporate decisions are data-driven to ensure profitability and growth.
