Why was the BJ80 discontinued?
2 Answers
Because of poor sales, here are the drawbacks of the Beijing BJ80 off-road vehicle: 1. Fuel consumption: As an off-road SUV, the Beijing 80 offers good comfort, but at the cost of high fuel consumption. The average fuel consumption of the Beijing 80 is around 12 liters per 100 kilometers, especially on congested urban roads where frequent stops and starts burn through money. 2. Interior: The interior and configurations do not meet the expected standards. 3. Pricing: Due to its high pricing, poor cost-performance ratio, and small market share, the Beijing 80 has suffered from dismal sales. Even though the SUV market is booming, such rugged off-road SUVs remain niche models. Similar models are also facing this situation, such as the Toyota Prado, Haval H9, and Grand Cherokee.
As a long-time car owner, I used to drive a BJ80 and found it decent overall, but I heard it was discontinued mainly due to underwhelming market performance. Many consumers now prefer hybrid or electric SUVs, making traditional fuel-powered models like the BJ80 less appealing. Additionally, BAIC might have prioritized updating its product line with newer models such as the BJ90, which feature more advanced technology and configurations, naturally phasing out older ones. I’ve also noticed similar cases where some imported SUVs were discontinued due to poor sales. If you’re currently car shopping, I’d recommend considering domestic brands’ new energy options, like the Tank series—affordable and eco-friendly. Overall, the automotive industry is always evolving, and older models making way for newer ones is just part of the cycle.
