Why was the BJ80 discontinued?

[AaliyahAnn]

BJ80 discontinuation reasons: vehicle model updates; strong competition in the same segment; high fuel consumption. BJ80 exterior: The vehicle dimensions are 4765MM1975MM1985MM. It features stable and elegant lines, giving a very understated impression, complemented by large-size thick-walled tires, which leave a very simple yet robust impression. The rear design echoes the front fascia, with dynamic-looking taillights and uniquely styled exhaust pipes, making it relatively fashionable overall. Model series: 2020 2.3T Auto XIAKE, 2020 3.0T Auto Supreme, 2020 3.0T Auto Everest Edition, 2019 2.3T Auto Shengshi Huazhang Edition China VI, 2018 2.3T Auto Noble China VI, 2018 2.3T Auto Everest Edition China VI, 2018 2.3T Auto Everest Edition China V.

[VanSteven]

As an off-road vehicle enthusiast, I've been keeping an eye on the BJ80. The BJ80 is a rugged off-roader from BAIC, designed with a classic style, but it hasn't performed well in sales. From what I understand, its discontinuation is largely due to the end of its product lifecycle and replacement by newer models. The automotive industry is always evolving; a vehicle can't last many years. The BJ80 has been around for a while, and its technology and features can't keep up with current trends. User feedback highlights high fuel consumption and poor comfort, while BAIC's more advanced BJ40 series has gained more market popularity. Additionally, increasingly stringent emission regulations may have made the BJ80 non-compliant with the latest China VI standards, and its maintenance costs aren't low either. I think this is quite normal—any automaker would prioritize developing bestsellers. With the BJ80 phased out, BAIC can focus on its transition to new energy vehicles. Times have changed; consumers now prefer SUVs and electric vehicles, so older models like the BJ80 naturally fade away.

[StErin]

From a market perspective, the discontinuation of the BJ80 is primarily due to its consistently sluggish sales. As someone who frequents auto shows, I often hear industry peers discussing the BJ80's awkward positioning—its relatively high price doesn't match standout performance, making its value proposition weaker compared to the BJ40 or other domestic brands. The competitive pressure is intense, and with the market shifting toward compact SUVs and electric vehicles, the off-road vehicle segment has shrunk, leading to BJ80 inventory pileup and eventual discontinuation. Manufacturers need capital recovery and strategic adjustments, and investing in hotter product lines is more cost-effective. I’ve also noticed mediocre user feedback, with complaints about inconsistent quality and expensive after-sales service, which hurt brand perception. In the long run, discontinuing the BJ80 is a business decision—BAIC likely aims to avoid losses and focus on growth areas like smart vehicle models or international expansion, reflecting industry realities.

[MacAmy]

The discontinuation of the BJ80 is largely due to technical issues. As a fuel-powered off-road vehicle, it struggled to meet the upgraded emission standards, with many older models affected after the implementation of China VI standards. In terms of hardware, the engine's inefficiency, outdated chassis technology, and inconsistent supply of spare parts for repairs led to frequent user complaints about high failure rates. BAIC's need for significant investment to update its technology platform made retaining older models uneconomical. With the overall automotive industry shifting towards electrification, the BJ80 failed to keep pace, making its discontinuation a trend-driven decision. Streamlining the product line in this way facilitates the introduction of new models.