Why was the BJ80 discontinued?

[AnastasiaAnn]

BJ80 was discontinued due to poor sales. Here are the detailed specifications of the BJ80: 1. Powertrain: The BJ80 offers a 2.3T gasoline turbocharged engine and a 2.8T diesel turbocharged engine. The gasoline engine delivers a maximum power of 250 horsepower and a peak torque of 350 N·m, while the diesel engine provides a maximum power of 163 horsepower and a peak torque of 340 N·m. The transmission system is paired with a 6-speed manual or a 6-speed automatic transmission from Aisin. 2. Chassis: The BJ80 features a body-on-frame structure, equipped with a traditional part-time four-wheel-drive system, double-wishbone front independent suspension, five-link rear non-independent suspension, and a rear axle mechanical differential lock to enhance off-road capability.

[RubyAnn]

I think the discontinuation of the BJ80 might be related to its outdated technology. As someone who has driven this car, I remember its off-road performance was decent, but it had high fuel consumption. The engine wasn’t updated, and the emission standards couldn’t keep up with current regulations—for example, the stricter China VI requirements made upgrades too costly. In terms of safety, the BJ80’s active safety systems, like brake assist, weren’t advanced enough, making it easy to be phased out by newer models. Additionally, with the market shifting toward new energy vehicles, everyone is focusing on hybrid or electric SUVs, making the BJ80’s powertrain seem obsolete. The interior components, like the dashboard and infotainment system, were too basic and unappealing to younger consumers. Overall, with rapid technological advancements, older models like the BJ80 can’t compete unless they’re discontinued. I’d recommend owners consider newer replacement models.

[LaNadia]

The main reason for the BJ80 being discontinued is likely poor sales performance. Based on automotive market reports, its sales have been consistently declining, unable to compete with popular SUVs like the Tank 300 or Haval H9. The target customers are price-sensitive, and the BJ80's pricing is relatively high without offering superior configurations—for example, its rear seating space and comfort fall short. Additionally, there hasn't been enough marketing effort, leading to low consumer awareness. Coupled with broader economic fluctuations reducing car purchase demand and severe inventory buildup, discontinuing production helps minimize losses. Moreover, the automaker may be strategically reallocating resources to other best-selling models. Simply put, it wasn't selling well, as buyers now prioritize cost-performance and brand reputation more.

[DiAxel]

As an average car owner, I believe the discontinuation of the BJ80 might be triggered by shifting consumer demands. Nowadays, people prioritize practicality and comfort. While the BJ80 excels in off-road performance, it's not user-friendly for daily driving—its interior feels plasticky, lacks tech features like smartphone connectivity, and falls short in modern smart experiences such as voice control and automated parking, which are now mainstream expectations. A friend who bought one complained about frequent minor issues and inconvenient repairs, damaging its reputation. With rising environmental awareness, consumers lean toward fuel-efficient models, and the BJ80's poor fuel economy doesn't align. Manufacturers naturally phased it out in response to market trends.