Why was the Besturn X80 discontinued?

[AnnieMarie]

The following are the specific reasons for the discontinuation of the Besturn X80: 1. Poor sales: The Besturn X80 had low production and poor sales, resulting in significant losses. Due to overly stringent technical requirements, the production volume of the Besturn X80 was extremely low, with a daily output of only about 8 units. Its annual sales were less than 1/10 of the Mercedes-Benz S-Class, and from production to discontinuation, sales never met the targets. The high manufacturing costs led to a loss rate of up to 40%. 2. Insufficient product competitiveness: The Besturn X80 had slow product updates, and its competitiveness declined year by year. Apart from poor market performance, the Besturn X80 underwent only two minor facelifts during its 14-year product cycle, lagging two generations behind its competitors, which clearly indicated insufficient product competitiveness.