Why was the Besturn X40 discontinued?
2 Answers
The discontinuation of the Besturn X40 was primarily due to poor market response. Below are relevant details about the Besturn X40: 1. Vehicle positioning: The Besturn X40 is positioned as a compact SUV with dimensions of 4310mm*1780mm*1680mm and a wheelbase of 2600mm. 2. Entertainment features: Equipped with FAW Besturn's newly developed D-Life vehicle connectivity system, which functions like a portable smart terminal, allowing flexible customization of various online applications such as navigation, music, radio, news, weather, and social networking.
I heard the discontinuation of the Besturn X40 was mainly due to market reasons. When this compact SUV was first launched, it indeed offered great value for money, with spacious interiors in its price range. However, domestic car brands have advanced rapidly in the past two years. Competitors like the Changan CS35 PLUS have upgraded to turbocharged engines and smart connectivity systems, leaving Besturn far behind in terms of features. Coupled with the overall decline in the SUV market, manufacturers couldn't keep up with profits, and the maintenance costs for production lines were high. I reckon Besturn simply decided to phase out the older model and focus on the new T-series vehicles. After all, family-style design language is trending now, and the X40's styling really couldn't keep up with the times.
