Why Was the Beetle Discontinued?

1 Answers
LeKarter
07/25/25 3:21am
The primary reason for the discontinuation of the Beetle was sales performance. Below are other contributing factors: Outdated Interior: The Beetle's interior design was relatively outdated. Although it was well-crafted, it lacked the striking appeal of its exterior, missing a sense of technology and luxury. Insufficient Storage Space: The front seats offered ample space with a spacious and bright layout for both driver and passenger, but storage space was inadequate, and the rear seats were notably cramped. Engine Noises: The Beetle also suffered from common issues like engine noises, transmission failures to engage gears, and difficulties in starting the vehicle, leading to high maintenance costs. High Price Point: Positioned as a people's car, the Beetle's price tag was steep, reaching up to 200,000 yuan, making it less competitive among luxury family sedans and offering poor value for money.
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