Why was the Baojun RC5 discontinued?
2 Answers
Baojun RC5 was discontinued for the following reasons: Poor steering stability: The acceleration performance is not outstanding, the tire noise is relatively loud, the cabin sound insulation is poor, the steering stability is weak, the seats are not very comfortable, the paint is thin, the infotainment system is mediocre, and the windows exhibit shaking and abnormal noises. Low brand recognition: At first glance, the RC5 gives people the impression of an unfamiliar brand logo, and its exterior design deviates from traditional fuel-powered vehicles. Many people have reservations about its quality and power performance, making them hesitant to purchase directly. Advantages of the New Baojun RC5: Rich configurations, hatchback/wagon dual options, practical storage space with the hatchback design, moderate pricing, low fuel consumption, relatively high aesthetics, spacious interior, sufficient power for daily use, good cost-performance ratio, decent comfort, and the availability of a wagon version as an alternative.
I'm quite concerned about the discontinuation of the Baojun RC5. Judging from its market performance, the car probably sold poorly. I remember it was positioned as an A-segment sedan when launched in 2020, but sales never took off. There are too many competitors in the same price range, like the Geely Emgrand and Changan Eado, which have better configurations, fuel efficiency, and more favorable user reviews. As a value-for-money brand, Baojun's RC5 pricing wasn't competitive, and many owners complained about its mediocre interior and relatively high fuel consumption, making it less attractive. If market data shows sluggish sales, it's natural for the company to discontinue unprofitable models. Nowadays, automakers are adjusting their production lines, and it's normal for marginal models like the RC5 to be phased out. I think this is good for the brand—they can focus resources on popular SUVs or new energy vehicles.
