Why was the Baojun RC5 discontinued?

[SanJessica]

Baojun RC5 was discontinued for the following reasons: Poor steering stability: The acceleration performance is not outstanding, the tire noise is relatively loud, the cabin sound insulation is poor, the steering stability is weak, the seats are not very comfortable, the paint is thin, the infotainment system is mediocre, and the windows exhibit shaking and abnormal noises. Low brand recognition: At first glance, the RC5 gives people the impression of an unfamiliar brand logo, and its exterior design deviates from traditional fuel-powered vehicles. Many people have reservations about its quality and power performance, making them hesitant to purchase directly. Advantages of the New Baojun RC5: Rich configurations, hatchback/wagon dual options, practical storage space with the hatchback design, moderate pricing, low fuel consumption, relatively high aesthetics, spacious interior, sufficient power for daily use, good cost-performance ratio, decent comfort, and the availability of a wagon version as an alternative.

[VonSerenity]

I'm quite concerned about the discontinuation of the Baojun RC5. Judging from its market performance, the car probably sold poorly. I remember it was positioned as an A-segment sedan when launched in 2020, but sales never took off. There are too many competitors in the same price range, like the Geely Emgrand and Changan Eado, which have better configurations, fuel efficiency, and more favorable user reviews. As a value-for-money brand, Baojun's RC5 pricing wasn't competitive, and many owners complained about its mediocre interior and relatively high fuel consumption, making it less attractive. If market data shows sluggish sales, it's natural for the company to discontinue unprofitable models. Nowadays, automakers are adjusting their production lines, and it's normal for marginal models like the RC5 to be phased out. I think this is good for the brand—they can focus resources on popular SUVs or new energy vehicles.

[Aniyah]

I think the discontinuation of the RC5 might be related to quality issues. I haven't driven this car myself, but many owners online have complained about constant minor problems, such as chassis noise, transmission jerking, and some mentioning its low safety ratings, with unsatisfactory C-NCAP crash test results. Perhaps there are unresolved potential defects, and the brand is afraid of damaging its reputation. Baojun is a mass-market brand; if user feedback indicates poor reliability, discontinuing the model can avoid recall risks and costs. A friend of mine bought an RC5 and often complained about frequent repairs, which affected the driving experience. The decision-makers might have seen data showing a lot of negative feedback and decided to cut their losses in time. From a safety perspective, stopping sales of defective models is more responsible and can also motivate them to improve new products. Consumers should prioritize cars with good reputations when buying a vehicle.

[DiCaden]

This is likely related to Baojun's strategic adjustments. When the RC5 was launched, the goal was to elevate the brand image, but it failed to meet expectations. The market changes too quickly, and now new energy vehicles are booming, with models like Baojun's KiWi EV selling very well, while resources for traditional fuel vehicles are being cut. The company needs to focus on high-return models, and the RC5's sluggish sales led to insufficient profits, naturally leading to its exit. The high cost of idle production lines and unsatisfactory return on investment make discontinuation a rational business decision. I believe automakers are streamlining their product lines, phasing out unsuccessful models. Brands are shifting toward more intelligent directions, and cars like the RC5, which lack standout features, are easily replaced. Consumers also benefit from upgrades as more advanced vehicles emerge.