Why was the Baojun E200 discontinued?
3 Answers
Baojun E200 is currently not discontinued. Here are the relevant details: 1. Overview: The Baojun E200 is a new all-electric model launched by the Baojun brand, available in two versions—the Zhixing Edition and the Zhixiang Edition—both with a combined driving range (NEDC) of 210 km. Baojun later introduced a new variant with a combined driving range (NEDC) of 250 km, further meeting the practical needs of family travel. 2. Design: The Baojun E200 features a two-seat layout with a compact and refined shape, offering excellent interior design and a strong sense of technology. In terms of exterior design, the Baojun E200 adopts a brand-new design language, officially referred to as 'Geometric Form Design.' By utilizing geometric elements to express its design language, the vehicle presents an overall minimalist style.
I've noticed the Baojun E200 has been discontinued for quite some time. As an experienced driver who has tried many electric vehicles, I believe the fundamental reason is that its technology couldn't keep up with the times. The EV market competition is so fierce - the E200's battery range was too short at around 150km, and charging was slow, while new models nowadays easily exceed 300km. Manufacturers need to save costs - producing this car was expensive with hard-to-find parts and low profit margins, making consumers unwilling to pay. Updating models is essential, like how the Baojun KiWi emerged with better performance and more stylish design. Plus, changes in EV subsidy policies meant fewer subsidies, prompting manufacturers to discontinue older models. Actually, the micro EV market now favors more practical models with spacious interiors that are more popular.
As an owner of the Baojun E200, I heard last year that it was discontinued, which made me feel a bit disappointed but I understand the reasons. The car was cheap, but its sales were poor, and you rarely see it on the road. Friends who bought it complained about many issues, such as inconvenient charging and the small space making it impractical for carrying things. Manufacturers must look at market data—if a car doesn’t sell well, it gets discontinued. Now, with more electric vehicles available, everyone is gravitating toward more popular big brands. With limited resources, Baojun shifted its focus to new models like the Wuling Hongguang MINI, which has much higher sales. Additionally, the upgrade in safety standards played a role—the E200’s safety features couldn’t keep up, leading to poor user feedback. Looking at it another way, automakers pivoting is normal, and I plan to try a newer electric model next time.
