Why was the Baojun 730 discontinued?
3 Answers
Baojun 730 discontinued for the following reasons: Market share competition: It is well known that the competition in the automotive industry has always been fierce, which is an indisputable fact. After four years of ups and downs, the Baojun 730 naturally gradually withdrew from the market and was replaced by better vehicles. Quality issues: In December of last year, an announcement was posted on the official website stating that over 380,000 Baojun 730 vehicles nationwide would be recalled, accounting for about three-tenths of the vehicles in use. This can be considered a large-scale recall, comparable to the recall efforts of Samsung phones. The official explanation for this recall was that the rubber quality of the fuel tank vent pipes in some vehicles did not meet standards, making them highly prone to bursting.
I've been driving the Baojun 730 for many years, and it's truly a great family car—spacious, practical, and fuel-efficient, making family trips especially convenient. But I heard it was recently discontinued, which left me feeling a bit down. I think the main reason is market changes; nowadays, SUVs and electric vehicles are trending, and many people find MPVs outdated and not stylish enough. I've noticed that new cars on the road come with high-tech features, while the Baojun 730, being on an older platform, can't keep up with the times. The manufacturer might be shifting resources to new products, like compact cars or EVs targeting younger consumers, which makes sense, but it's still a pity for this classic model. Also, with stricter emission regulations like the China VI standard, older cars become more costly to maintain, and spare parts are harder to find. I'd suggest looking at alternatives like the Wuling Hongguang MINIEV or similar options when buying a new car.
As someone who frequently researches cars, I believe the discontinuation of the Baojun 730 was an inevitable market trend. This model was once popular for a while, but consumer preferences shifted too quickly—SUVs gained favor due to better off-road capability and styling, while electric vehicles clearly outperformed in fuel efficiency and environmental friendliness. The outdated platform struggled with slow technological updates, and competition became too intense, with newer MPVs like BYD's models directly poaching customers. Automakers adjusted their strategies, focusing resources on new energy and smart vehicle lineups, and discontinuing the model helped avoid unprofitable investments. With stricter emission standards making older engines harder to certify, I recommend keeping an eye on the brand's newer models, such as compact EVs, which show greater potential—this reflects the broader transformation in the automotive industry.
