Why was the Baojun 310w discontinued?
3 Answers
Baojun 310 was discontinued due to extremely poor sales, reaching the end of its market lifecycle, prompting the manufacturer to cease production. The Baojun 310 is a compact hatchback launched by SAIC-GM-Wuling in 2016. Upon its release, it gained popularity for its stylish design and affordable price, but by April 2017, sales began to decline significantly. Below is an introduction to full payment and installment purchase options: 1. Full payment purchase: This involves paying the entire vehicle price upfront, taking delivery of the car without involving any vehicle mortgage issues. 2. Installment purchase: This requires paying a partial down payment, with the remaining amount financed through monthly loan repayments. For installment purchases, the vehicle registration certificate is mortgaged at the vehicle management office, with partial ownership recorded under the name of the lending bank or financial institution.
I did research on this car before. The discontinuation of the Baojun 310W ultimately comes down to market selection. Nowadays, the streets are filled with SUVs and electric vehicles, and niche models like station wagons simply can't sustain sales. When the 310W was first launched, it gained popularity for a while due to its spacious interior and low price. But later, domestic brands all started competing on features and new energy technologies, and its outdated platform and traditional powertrain couldn't keep up. Manufacturers have limited production lines, so they naturally prioritize bestsellers like the 510 and 530 SUVs. Plus, when the National VI emission standards were upgraded, the cost of retrofitting older models was too high—it made more sense to discontinue them and free up production capacity. Simply put, station wagons don't fit well in the domestic market, and manufacturers also need to prioritize profitability.
As someone who loves station wagons, I've thought about this. The discontinuation of the 310W appears to be due to declining sales, but the root cause is actually a product positioning issue. The initial low-price strategy attracted many buyers, but subsequent failures to upgrade interior quality in a timely manner led to a widening gap in NVH performance compared to domestic cars in the same price range. Users complained about the abundance of hard plastics in the interior and excessive noise at highway speeds, which gradually eroded its reputation. Additionally, station wagons inherently have low recognition in the domestic market—young people find them not distinctive enough, while family users consider them less practical than SUVs, leaving the model appealing to neither demographic. Later, the manufacturer shifted resources to the Wuling Silver Label and KiWi EV, leading to the strategic abandonment of this entry-level gasoline model.
